Monday, November 29, 2004

 

The Spectre of the Housewife reappears

In post femenist Britain, we have the resurrection of the Housewife (that great protector of the Home, Family-Life, Kitchen, Children and Church). M & S is using the housewife as a vehicle to advertise shopping at Christmas. The basis of this radio ad shows a puffed out woman, apparently content with her slavish lot, cooking for her family, nurturing the kids, providing sexual relief for her man and all that bullshit. After all that crap "mum puts her feet up". Sainsbury's do a similar ad, these ads are so cringe-making. Yeah, I'm all for femenism, I'm all for them creating mayhem in the current order, especially when ads like this are allowed to be broadcast.

Comments: Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?